Social Tracker

Meta ads & off-site retail

Turn your ad traffic into measurable retail performance

Social Tracker lets you drive Meta ad traffic to Amazon and other retailers while sending buying intent signals back to Meta.

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Hosted embed page

Custom colors, icons & copy

fbq('trackCustom', 'BuyingIntent')

/click/your-button

amazon.com/dp/...?utm_source=...

Benefits

Fuel retail growth with data

Cheaper retail traffic

Reach buyers on Meta and send them to retailer product pages — without paying premium in-platform retail ad costs.

Boost retail sales

Fire custom buying intent events so Meta can optimize for shoppers who click through to your retailer destinations.

Clear click insights

See click counts and recent activity per button. UTM parameters pass through so you keep campaign attribution intact.

Features

Built by marketers, for marketers

Custom buttons

Design Buy on Retailer buttons with your colors, typography, and logo. Use hosted embed pages or paste a snippet on your site.

Server-side tracking

Optional Meta Conversions API sends deduplicated server events alongside the browser Pixel — for stronger signals when optimizing campaigns.

Smart redirects

Every click records an event, then redirects to your retailer URL with UTM tags preserved — Amazon, Walmart, Target, or any link you choose.

Integrations

Works with all your retailers

Point any button at an external sales channel. You choose where customers buy — we handle the Meta signal and redirect.

Amazon Walmart Target Costco Best Buy eBay Etsy Sephora Macy's Barnes & Noble Fnac Cultura + any URL

How it works

Get started in 3 quick steps

1

Connect your Meta Pixel

Save your Pixel ID and optional CAPI token in Meta settings. Each account has its own credentials — no shared global config.

2

Customize your buttons

Create tracking buttons with retailer URLs, custom styles, and per-button Meta overrides for agency clients.

3

Run your Meta campaigns

Use the hosted embed URL as your ad destination. Clicks fire buying intent events, then shoppers land on the retailer with UTMs attached.

Create your account

Pricing

Simple, transparent pricing

Choose a plan that fits your button volume. Upgrade anytime from your billing portal.

Starter

For solo marketers

$19 /month
  • Up to 5 tracking buttons
  • Meta Pixel browser events
  • UTM passthrough to retailer URLs
  • Hosted embed pages
  • Click analytics
Get started
Most popular

Pro

For growing brands

$49 /month
  • Up to 25 tracking buttons
  • Everything in Starter
  • Meta Conversions API (server events)
  • Custom button designer
  • Custom event names
Get started

Agency

For multi-client teams

$99 /month
  • Unlimited tracking buttons
  • Everything in Pro
  • Per-button Pixel & CAPI overrides
  • Per-client Meta credentials
  • Priority support
Get started
View full pricing details →

Q&A

You've got questions.
We've got answers.

Does it work if I don't sell on my own website?
Yes — that's the core use case. Send ad traffic to a hosted embed page with a retailer button. Shoppers click, Meta gets a buying intent signal, and they land on Amazon or any retailer URL you configure.
Do I need a Conversions API token?
No. Browser Pixel tracking works on every plan. Add a CAPI token in Meta settings when you want redundant server-side events for better match rates.
Can I keep running my existing Meta campaigns?
Absolutely. Point your ad destination to the hosted embed URL (with UTM parameters). Your existing campaign structure stays the same — you add a measurable intent signal on click.
What retailers are supported?
Any retailer with a public product URL — Amazon, Walmart, Target, and more. Paste the destination link when creating a button.
Can agencies manage multiple clients?
Yes. The Agency plan supports per-button Pixel and CAPI overrides so each client's Meta credentials stay separate on shared infrastructure.

Start sending buying intent to Meta

Set up your Pixel, design a button, and launch your next retail campaign.

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